Build a sustainable speaking business that gets you booked–again and again–at higher fees.
You’re not just in the speaking business. You’re in the relationship business.
But relationships alone don’t build a career. You need systems to support them—before, during, and after every event.
This program helps you develop both.
You’ll learn how to be the easiest speaker to work with and the most prepared. How to position your speech and deliver a client experience worth repeating. How to build relationships–on a foundation of assets, strategy, and follow-through.
You’ll track what’s working, refine what isn’t, and create the kind of structure that earns trust, generates demand, and turns one great gig into the next dozen.
This isn’t about charisma. It’s about clarity.
Not just referrals–but repeatable results.
That’s how a speaking business becomes sustainable–by design, not by chance.
Our Promise
Learn to generate demand, price with confidence, negotiate like a pro, and turn one well-earned gig into the engine that leads to dozens more–using systems that make your business sustainable, referable, and built to grow.
The Program
This is a rigorous, fast-paced group training program built to move you from theory to execution.
With a steady rhythm of weekly lessons, structured assignments, and live sessions to deepen your understanding, you’ll build your business one clear step at a time–supported by the HEROIC Business Faculty, practical tools, and a process you can return to again and again.
12
19
12+
6
12
120+
The 8
Fundamental
Pillars
Discover what truly shapes a successful speaking career. From the intricacies of nurturing client relationships to the strategies of consistent demand generation, our curriculum is grounded in eight fundamental pillars.
These pillars, refined through years of industry experience and insights, aren't just about mastering the art of the speaking business—they're about using the data to build a thriving, sustainable business around your passion.
Here's a closer look at what you'll master over the next 12 weeks...
The FEE Factor Formula
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
Our unique FEE Factor Formula empowers you to effectively establish and negotiate your worth. Gain insights and tools for optimal pricing and position yourself for success in the competitive speaking market.
1
Turn 1 Gig Into 100
Everything you need to build a sustainable pipeline of new gigs.
Elevate your speaking career with our proven method for turning a single speaking engagement into a thriving pipeline of opportunities. Learn to bypass traditional channels and directly cultivate valuable connections in your niche, ensuring a consistent stream of speaking gigs and stable income.
2
Assets: The Big 4
Exactly what you need, where to put it, and how you use it to land any gig. Fast.
Become the type of speaker event planners love to hire. Create and utilize the four essential speaking assets to increase your brand value and establish your worth in the eyes of event organizers.
3
Timing is Everything
How successful speakers land gigs by getting inside the mind of every event planner.
Shift your focus from you and your brand to your event organizer. Understand how they plan, prepare, and put on speaking events. Develop a reliable and effective sales process and learn how to create and use the best marketing tool for speakers.
4
Professional Keynote Speaker
"I just landed my first big gig... above the fee I calculated in week 2. They wanted a speech and a deeper dive 'workshop-style' training. I quoted a higher fee, negotiated, and got a signed agreement with full payment for $8,500. I can't thank y'all enough for leading me to this!"
Track. Manage. Follow Up.
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
We’ll go beyond the basics, and show you 64 simple data points you can track so you can see the bigger picture, and make smarter (more profitable) decisions.
5
Velocity Philosophy
Everything you need to get on stage, faster.
The faster you get on stage, the faster you’ll get your stageside leads and referrals that will sustain your career. Find better ways to connect with the right audiences and other speakers to increase your speaking velocity.
6
The Other Two-Thirds
How to become one of the most referred speakers in the entire industry.
Learn what to do (and not do) before, during and after your speaking event to create a world-class experience they’ll always remember – leading to lasting and fruitful relationships and referrals.
7
The Sustainable Speaking Career
Learn how to increase your demand as a speaker (easily, and sustainably).
Discover how to use your speaking calendar, target inquiries, rates, and other practices can help you find the balance between your fee and your demand in the marketplace.
8
Speaker, CEO of The Alternative Board
"I wholeheartedly recommend this program for every speaker, regardless of the amount of speaking experience you have. It provides a comprehensive framework to build a successful speaking business from the ground up. The skills and resources I gained from GRAD | Speaking Business Mastery have set me up for sustainable growth as a professional speaker."
Who it’s for
This program takes dedication and hard work. It's not for everyone. If you're one of the following types of people, you'll benefit immensely from the expertise, knowledge, and assets you'll gain during this program.
You are early in your journey and want clear guidance, strong foundations, and a system to start booking consistently.
You have speaking experience and want to increase demand, improve positioning, and streamline your sales process.
You speak regularly and want to tighten your positioning, improve your sales process, and increase the long-term sustainability of your business.
You use speaking to support a larger business or mission–and want to align that work with clear systems, structure, and strategic intent.
who aren’t open to exploring their business alongside peers, sharing insights, and learning through collective group-training experience.
who only want to be centerstage and aren’t ready to take full ownership of the strategic and operational work behind getting booked.
who avoid iteration, resist feedback, or aren’t willing to test ideas, try new approaches, and refine their business out in the open.
who want to customize everything too soon and aren’t willing to test the system as it’s designed before adapting it.
“This process has worked for speakers, just like you.”
Here's what HEROIC alumni have to say about GRAD | Speaking Business Mastery.
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
Keynote Speaker, Empowerment Coach, Entrepreneur
I had a client theme call yesterday, and it went incredibly well! I used the discussion document from the program and applied Andrew’s happy meal pricing. I'm so grateful for the tools from the past 12 weeks. I recouped my investment from just one call.
Professional Keynote Speaker, Self-Care Strategist, Concierge Coach at bnourished
"This course is mind-bogglingly good - it's the missing link. It is so thoughtful, crafted, curated and professional. You guys continue to astound me."
International Keynote Speaker, Entrepreneur
"Absolutely thrilled with this course! Michael Port and Andrew Davis’s dynamic videos, the organized platform, brilliant coaches, and hands-on learning are exceptional. It’s an essential, exhilarating journey for anyone serious about mastering the speaking business!"
Ready to learn more about our GRAD programs? Reach out to our admissions team to learn more.
Your Commitment: 6 Hours Per Week
This program asks for focus and follow-through.
Each week, you’ll watch lessons, apply them to your business, and complete structured submissions that turn ideas into action. You’re encouraged to take that work public: test it, share it, and iterate in real time.
Show up consistently, and you won’t just build momentum–you’ll build the systems, assets, and clarity your business needs to grow.
It’s all here.
Everything you need to build a speaking business with structure, purpose, and momentum–less guessing, more action. From pricing tools and outreach templates to referral systems and tracking methods, you’ll create repeatable results and take control of your next opportunity.
A series of proven systems and tools to help you build strategy, set pricing, track leads, and drive repeat and referral bookings
Guidance from HEROIC Business Faculty who support your progress, offer insight, and help you apply what you learn each week
The HEROIC Speaker Handbook filled with templates, exercises, and tools to support your business growth
Weekly live sessions with your cohort focused on peer learning, accountability, and shared clarity
40+ pre-recorded video lessons featuring Michael Port and Andrew Davis that support and teach the structure of the full curriculum
Frequently Asked Questions
Have questions before enrolling? You’re not alone.
Below are answers to the most common questions students ask before signing up—from what kind of work you’ll do to what happens if life gets busy mid-program.
Let’s find the next best step in your thought leadership journey. Tell us about your goals (we’re all for vision boards and master plans) and fill out the application form in as much detail as possible. Our Admissions team carefully evaluates each applicant so they can make tailored recommendations specific to your goals.
Meet Your Faculty
Learn from a diverse team of business coaches with real-world experience in speaking and beyond–bringing the insight, structure, and support you need to build a business that grows and gets booked again.
