HPS

Sr. Manager, Digital Marketing

at Heroic Public Speaking

About HEROIC

At HEROIC Public Speaking we believe that a speech has the power to change the world and the people in it—including the speaker. HEROIC helps speakers with transformational ideas leverage the power of performance to move audiences (and themselves) to think, feel, and act differently. Simply put, we help speakers deliver best in class performances so their ideas take hold and spread.

Our Clients Include:

  • Professional speakers and soon-to-be professional speakers.
  • Entrepreneurs who use speaking to build their brands and book more business.
  • Mission-driven people who want to advance a cause or lead a movement.
  • Executives who need to move people towards a big vision.

About the Role

The Sr. Manager, Digital Marketing will lead the strategy and execution across various channels including but not limited to social media networks (primarily LinkedIn), our website, new content platform, and email marketing to deliver a persuasive and cohesive message to our audience. The person in this role will wear many hats, as a creative strategist with deep knowledge of digital marketing and an implementer, getting things done and managing others to do the same.

They will create and manage automated pipelines in Hubspot in collaboration with the sales team to analyze the viability of incoming leads and create nurturing campaigns that will elicit excitement and attract the kind of candidates we serve best. They will also be responsible for reporting the return on investment of their marketing campaigns in order to demonstrate the effectiveness of each campaign and the specific choices made.

Responsibilities:

  • Design, build and maintain/oversee our content platform and social media marketing.
  • Oversee Marketing Operations, Graphic Design and Editorial team.
  • Develop and execute email campaigns that use smart segmentation, messaging and A/B testing to meet our leads and conversion goals.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Drive engagement on social platforms including LinkedIn and Circle (community platform).
  • Plan, execute, and measure conversion tests for all website goals.
  • Identify and optimize conversion points and user funnels.
  • Collaborate with team members to create landing pages and optimize user experience.
  • Brainstorm, build, and implement new and creative growth strategies for our community across channels.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

  • Proven working experience in digital marketing.
  • Experience effectively managing a team in a matrixed environment.
  • Demonstrable experience leading and managing SEO/SEM, email and social media marketing, and relevant strategies.
  • Knowledge of audience segmentation and experience creating and implementing digital campaigns that engage, inform, and motivate action specific for each segment.
  • Experience in optimizing landing pages and sales funnels/journeys as well as A/B and multivariate testing.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Hubspot)
  • Previous knowledge on how to capture, track, and measure marketing activities.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.

What will make you HEROIC?

  • Enjoying ownership of high-stakes initiatives.
  • Taking well-informed risks, not shying away from them.
  • Managing multiple priorities and meeting a deadline while maintaining an emphasis on detail and excellent follow-through.
  • Taking direction and responding well to feedback while also having the confidence to improve company processes.
  • Collaborating and working in support of other teammates, as well as working independently.
  • Having an appreciation for drama on the stage or TV but a preference to avoid it on a day-to-day basis.
  • A high degree of emotional intelligence and presence of mind is an absolute.

Salary & Benefits

  • $75,000 to $95,000 (depending upon experience).
  • Primarily remote (presence required at events or meetings in Lambertville, NJ a few times per month).
  • 4 weeks PTO (+ official holidays). We love and respect brain breaks.
  • 401k retirement plan with 4% match for qualified employees.
  • Platinum health insurance plan. We share the premiums for you and your dependents, if you choose to enroll.
  • Monthly cash allowance for your computer and phone.
  • Paid for professional development opportunities. We are a learning organization and value individual professional development.

GET THESE MATERIALS READY IN ORDER TO APPLY

  • Your resume.
  • A 1 - 2 minute video introducing yourself. Tell us why you want this job. Please note that we aren’t expecting high production value, we just want to hear from you.
  • Links to your public social media profiles.

We can’t promise to interview everyone who applies for a position at HEROIC, but we promise to review every application that is submitted. We know how challenging the job hunting process can be and we respect all the effort you put in to land the job of your dreams. Maybe the job of your dreams is here at HEROIC.

(This will take you to a form where you can enter the information requested above.)

Heroic Public Speaking is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.



HEROIC PUBLIC SPEAKING CORE VALUES

The HPS Core Four

1. We can do more together than we can alone.

By bringing in fresh insights and diverse perspectives, we learn more and feel more connected to the work we do. Collaboration is essential to the growth of our minds and our business.

2. We pursue mastery of craft.

In everything we do, we choose to hold ourselves to the highest standards. We bring an attitude of excellence to our work; we strive constantly to develop our craft, our character, and each other.

3. We are always performers, never critics.

Seeing the world through the eyes of a performer is critical to the creative process. We keep our minds open; we respect and honor that there are many different ways to approach the work we get to complete in our lives. We don’t waste time being petty, small, negative, or judgmental.

4. We make and keep promises.

Results and reputation are dependent on our ability to make commitments and fulfill them. When we do what we say we are going to do, doors open and opportunities abound.


(This will take you to a form where you can enter the information requested above.)

Heroic Public Speaking is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.