HPS

Marketing Manager

ABOUT HEROIC PUBLIC SPEAKING

What We Believe

We believe that a speech has the power to change the world and the people in it—including the speaker.

What We Do

Heroic Public Speaking helps speakers with transformational ideas leverage the power of performance to move audiences (and themselves) to think, feel, and act differently. Simply put, we help speakers deliver best in class performances so their ideas take hold and spread.

Who We Do It For

  • Professional speakers and soon-to-be professional speakers.
  • Entrepreneurs who use speaking to build their brands and book more business.
  • Mission-driven people who want to advance a cause or lead a movement.
  • Executives who need to move people towards a big vision.

What We’ve Built

Heroic Public Speaking is considered by many to be the preeminent keynote Speaker training company in the world. We're a small company with headquarters in Lambertville, NJ, and were founded by a husband and wife team.

Who We Hire

It's easy to say we care … but we really do. We know that no one is perfect and that non-traditional hires are often the best hires. In fact, most of the people working at Heroic Public Speaking, including the founders, currently do something different than they did in their previous jobs or what they were originally trained to do. Bottom line: we want you if you produce results, and we want you to be happy while doing it.

ABOUT THIS ROLE

If you have marketing chops - you can fill events, drive leads, create fun and engaging content that drives interest - and you want to use your skills for good by promoting a brand that shares your same core values, then look no further than Heroic Public Speaking. It also helps that our services really are that good and people really do rave about them.

We’ve got some goals and we need your help. They’re achievable and, since you love a good challenge, you’ll be over the moon when we achieve them together. We know it matters to you that a strong and supportive team has your back.

You’ll work closely with the Heroic Public Speaking Marketing Collective, where your ideas will be heard and propelled forward. Who are we kidding? There’s no Marketing Collective. It’s you. You’re the marketing team. But, you’ll have about eight other teammates available for collaboration. They’ll celebrate your wins and help lift you up when you need it. And, if and when it becomes necessary to build out the Marketing Collective, we’ll do so.

But, in the meantime, since the marketing department will be you, you, and you, you need to be an ideas person AND an executor. If you’re one of the few people who can do both very well, we can promise you’ll jump to the head of the interview line. And there will be a line. There always is when Heroic Public Speaking goes on a journey to find their next great collaborator, friend, and catalyst.

We’ll set clear expectations and specific goals. You’ll kick off and bring home campaigns and programs to hit those goals. We’ll support, advise, nurture, encourage, and inspire you along the way.

Objectives will include, but are not limited to, the number of people in attendance at our events, website visitors, podcast listeners and subscribers, and social media followers. You’ll be asked to increase engagement and growth in our online community, dream up (and execute) new ways to make our platforms more valuable, and create impactful lead magnets that create more demand for our programs, just to name a few of the specifics.

You know how to do all of this. Or maybe you don’t. Either way is fine. We do not expect you to know how to do all the things we want you to do from the get-go. We’re a learning organization, so our most effective and successful team members are the ones most committed to learning and growing. The ones who’ll comfortably admit they don’t know something or know how to do something will say, “I don’t know but I’ll learn how.”

Don’t get us wrong. Although we may like to learn quickly and hate wasting time, we also take plenty of time off to travel or chill. We’re only at our headquarters in Lambertville, NJ for client events or the occasional team meetings. The rest of the time we work from our respective homes and do the Zoom.

Oh, also, as you’ll prefer, you’ll be responsible for maintaining, moderating, and building our social media platforms, including direct support of group members, coordinating digital actions, and corresponding as the voice of our brand on a daily basis. Our social media channels are filled with opportunities (which loosely translates to “need work”). We do have a strong following but we need you to help us kick it into high gear.

SOME MORE OF YOUR SPECIFIC CONTRIBUTIONS

  • Collaborate with sales and product development team members to plan promotional marketing campaigns.
  • Create editorial and content creation calendars for various media platforms and outlets.
  • Create content for our social media accounts and post across channels.
  • Capture and leverage written and video content from events for use in social and marketing campaigns.
  • Drive more listeners to our podcast, Steal the Show with Michael Port.
  • Improve conversions and the way we communicate with visitors to our websites, ensuring the design team keeps pages updated and inline with our brand and any company changes.
  • Capture, manage, and analyze important metrics including but not limited to, web traffic data, client engagement metrics, and Net Promoter Score.
  • Work with various independent contractors ensuring deadlines are met and the work completed meets our expectations.
  • Gather testimonials from students and fans for sharing through our various channels.
  • Design, track, and measure successful email marketing campaigns.

EDUCATION & QUALIFICATIONS

We don’t really care where you went to school or what level of education you’ve achieved. We care about who you are and how you show up in the world now. We have an intelligent and sophisticated group of people working together who share values.

WE DO, HOWEVER, EXPECT THE FOLLOWING

Most of these are pretty obvious but still pretty important.

  • Strong verbal and written communication skills; you enjoy engaging with and influencing others.
  • Accountability.
  • Willingness to take well-informed risks, not shy away from them.
  • Ability to manage multiple priorities and meet a deadline while maintaining an emphasis on detail and excellent follow-through.
  • Comfort with taking direction and responding to feedback well while also having the confidence to improve company processes.
  • Ability to collaborate and work in support of other teammates, as well as work independently.
  • An appreciation for drama on the stage or TV but a preference to avoid it on a day-to-day basis.
  • A high degree of emotional intelligence and presence of mind is an absolute.

TECHNOLOGY

We’re a company that values and embraces technology; you must be comfortable learning and using modern processing and communication applications, like Google Suite and Slack.

We also use the following programs: ZenDesk, ClickUp, Airtable, 1Password, and KEAP.

If you haven't used some of these platforms, don't let that discourage you. Our savvy team members were able to pick these platforms up right away with the proper training.

SALARY

Salary for this position is in the range of $70,000 to $85,000, depending on experience level, plus health and retirement benefits that increase your total compensation package by about 10%. Compensation packages are revisited annually at the end of the calendar year.

BENEFITS? YES, WE HAVE LOADS OF THOSE.

  • 4 weeks PTO (+ official holidays). We love and respect brain breaks.
  • Generous retirement plan in the form of a Defined Benefit Plan, where we make generous pre-tax contributions to an account for full-time time employees that qualify for the plan.
  • We offer a 401K plan. Your contributions can be in the form of a post-tax ROTH 401K or pre-tax Traditional 401K.
  • Platinum health insurance plan. We share the premiums for you and your dependents, if you choose to enroll.
  • Monthly cash allowance for your computer and phone.
  • Paid for professional development opportunities.

WORK LOCATION AND TRAVEL

Sometimes you’ll work from home or your favorite coffee shop, and sometimes you’ll work at Heroic Public Speaking HQ in Lambertville, NJ, so you need to live in the area – at least within 45 minutes or so.

You won’t be expected to travel out of NJ or PA, but opportunities may present themselves from time to time for various reasons, such as a conference, business development meeting, or training.

GET THESE MATERIALS READY IN ORDER TO APPLY

  • Your resume.
  • A cover letter.
  • A 1 - 2 minute video introducing yourself. Tell us why you want this job. Please note that we aren’t expecting high production value, we just want to hear from you.
  • Links to your public social media profiles. (If you don’t have these, just explain why in your cover letter.)

We can’t promise to interview everyone who applies for a position at Heroic Public Speaking, but we promise to review every application that is submitted. We know how challenging the job hunting process can be and we respect all the effort you put in to land the job of your dreams. Maybe the job of your dreams is here at Heroic Public Speaking HQ.

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HEROIC PUBLIC SPEAKING CORE VALUES

1. We develop people …

  • … so we give people the feedback they need to improve their performance in a way that they can hear.
  • … so we give people the feedback they need to improve their performance in a way that they can hear.
  • … so we encourage and support people to go after big goals that might make them nervous.
  • … so we embrace changing roles and responsibilities as we grow.
  • … so we regularly express our gratitude and recognize the sacrifices people make in pursuit of big goals.

2. We make and keep promises …

  • … so we do what we say we’re going to do even when it’s inconvenient.
  • … so we show up prepared and on time.
  • … so we don't make loose commitments that could lead to unmet expectations; we are explicit and clear in our promises even if we have to say "no."
  • … so we communicate in advance if a deliverable has changed.

3. We apply constraints to be more creative …

  • … so we use process checklists to free our minds from worrying about the busy work.
  • … so we don’t distract each other with unnecessary noise or clutter.
  • … so we are lean and nimble and can adapt to whatever comes our way.
  • … so we protect our time to allow for focused creativity.
  • … so we keep our space and ourselves clean, tidy, and organized.

4. We pursue mastery of craft …

  • … so we create transformational experiences for our students.
  • … so we are more focused on being effective than being right.
  • … so we adhere to the HPS Operating System completely.
  • … so we develop everyone’s skillset because talent is overrated.
  • … so we produce “client ready” work; we don’t do sloppy.

5. We stay focused and on track …

  • … so we use OKRs to achieve our goals and guide our activities.
  • … so we play the long game and focus on the end goal rather than short term hacks.
  • … so we get gritty and try again if something doesn’t work and, if it still doesn’t work, we try something different.
  • … so we make decisions that align with our shared goals.

6. We create collaboratively …

  • … so we ask for help when we need it.
  • … so we treat others the way they want to be treated.
  • … so we make sure to recognize each members’ contributions.
  • … so we say, “Yes, and..” rather than “Yeah, but…”

7. We are always performers; never critics …

  • … so we go high when others go low.
  • … so we focus on achieving our goals instead of beating others.
  • … so we don’t waste time being petty or small.
  • … so we lift others up rather than put them down.

8. We care more about results than approval …

  • … so we don’t do unnecessary work just to look busy or impressive.
  • … so we don’t say we know how to do something when we really don’t.
  • … so we are transparent about our losses as well as our wins.
  • … so we make company metrics public for team members to see.
  • … so we bounce back quickly when rejected or disappointed.
  • … so we exceed even our own expectations.

9. We communicate clearly and directly …

  • … so we never gossip or pander.
  • … so we show respect to others.
  • … so we get to the point and don’t waste time.
  • … so we stand behind our convictions and values.

10. We take care of our family …

  • … so we are flexible and adapt to the needs of our employees.
  • … so we offer meaningful compensation, benefits and life experiences for our employees and their families.
  • … so we spend time with our employees’ family members and get to know them well.

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