Freelance Direct Response Copywriter (EDT)

at Heroic Public Speaking HQ


What We Believe

We believe that a speech has the power to change the world and the people in it—including the Speaker.

What We Do

Heroic Public Speaking helps speakers with transformational ideas leverage the power of performance to move audiences (and themselves) to think, feel, and act differently. Simply put, we help speakers deliver best in class performances so their ideas take hold and spread.

Who We Do It For

  • Professional speakers and soon-to-be professional speakers.
  • Entrepreneurs who use speaking to build their brands and book more business.
  • Mission-driven people who want to advance a cause or lead a movement.

What We’ve Built

Heroic Public Speaking is considered by many to be the preeminent public speaking and communications training company in the world. We're a small company with headquarters in Lambertville, NJ, founded by a husband and wife team.

Who We Hire

It's easy to say we care … but we really do. We work hard, and we do it together. We know that no one is perfect and that sometimes non-traditional hires are the best hires. In fact, most of the people working at HPS, including the founders, currently do something different than they did in their previous jobs or what they were originally trained to do. Bottom line: we want you if you produce results, and we want you to be happy while doing it.


We Need a Freelance Direct Response Copywriter

We’re searching for an experienced copywriter who can assist our full-time copywriter as the external voice of our brand. You’ll work closely with NY Times, Wall Street Journal bestselling author Michael Port, ensuring that our sites inspire people to click YES for sales calls, opt-ins, and podcasts galore.

If you’re someone who loves to:

  • Create high-conversion copy (and then make it higher-conversion copy).
  • Embrace the voice of our company (playful, smart, inviting, and quick).
  • Understand the intersection of how design and copy work together.
  • Work with tight deadlines. Organization and a fast pace thrills you. We can see you flexing your typing muscles from here. 💪
  • Connect with readers through meaning and purpose rather than hyperbolic gimmicks.

… Then you might be our person. And we might be your people.

Some of Your Specific Contributions:

  • Create copy related to Heroic Public Speaking and any other company business, including but not limited to: sales pages, email campaigns, onboarding, newsletters, articles, social media, articles, and more.
  • Collaborate with our Brand Manager & Designer on balancing design with copy, in endless opportunities: for Heroic Public Speaking, book launches, and speaker sites, to name a few.
  • Refine and build onboarding campaigns for our clients (we call them students).


At least 2+ years of experience writing direct response copy with excellent results.

We don’t really care where you went to school or what level of education you’ve achieved. We care about who you are now and how you show up in the world now. We have an intelligent and sophisticated group of people working together with shared values. However, how someone did in school, where they went to school, or what they studied isn’t the first thing we consider when making our hiring decisions.


  • A mastery of the written word.
  • An ease with verbal communication skills; while we don’t expect you to be a public speaker, you should enjoy engaging with and influencing others.
  • Accountability and fast turnaround.
  • Willingness to take well-informed risks: not shy away from them.
  • Ability to manage multiple priorities and meet a deadline.
  • Desire to work in a fast-moving and agile environment. (If you’re looking for a job where everything is the same all the time and people just mark their time, then HPS is not the place for you. We’re ambitious, energetic, playful, purposeful, and do the right thing—even when it’s inconvenient.)
  • Comfort with taking direction and responding to feedback well.
  • Can collaborate and work in support of other teammates, as well as work independently and be a self-starter.
  • Enjoy drama on the stage or TV but aren’t interested in it on a day-to-day basis. A high degree of emotional intelligence and presence of mind is an absolute.


Especially after the pandemic, we’re a company that values and embraces technology; you must be comfortable learning and using modern processing and communication applications, like Google Suite and Slack.


Please share your freelance rates in your cover letter.




While our team is currently remote, the person filling this role will eventually be required to be on location at Heroic Public Speaking HQ in Lambertville, NJ.


  • Your resume.
  • A cover letter.
  • Your writing portfolio.
  • Links to your public social media profiles. (If you don’t have these, just explain why in your cover letter.)

We can’t promise to interview everyone who applies for a position at HPS, but we promise to review every application that is submitted. We know how challenging the job hunting process can be and we respect all the effort you put in to land the job of your dreams. Maybe the job of your dreams is here at HPS HQ.

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1. We develop people …

  • … so we look for what’s working before we look for faults in performance.
  • … so we give people the feedback they need to improve their performance in a way that they can hear.
  • … so we encourage and support people to go after big goals that might make them nervous.
  • … so we embrace changing roles and responsibilities as we grow.
  • … so we regularly express our gratitude and recognize the sacrifices people make in pursuit of big goals.

2. We make and keep promises …

  • … so we do what we say we’re going to do even when it’s inconvenient.
  • … so we show up prepared and on time.
  • … so we don't make loose commitments that could lead to unmet expectations; we are explicit and clear in our promises even if we have to say "no."
  • … so we communicate in advance if a deliverable has changed.

3. We apply constraints to be more creative …

  • … so we use process checklists to free our minds from worrying about the busy work.
  • … so we don’t distract each other with unnecessary noise or clutter.
  • … so we are lean and nimble and can adapt to whatever comes our way.
  • … so we protect our time to allow for focused creativity.
  • … so we keep our space and ourselves clean, tidy, and organized.

4. We pursue mastery of craft …

  • … so we create transformational experiences for our students.
  • … so we are more focused on being effective than being right.
  • … so we adhere to the HPS Operating System completely.
  • … so we develop everyone’s skillset because talent is overrated.
  • … so we produce “client ready” work; we don’t do sloppy.

5. We stay focused and on track …

  • … so we use OKRs to achieve our goals and guide our activities.
  • … so we play the long game and focus on the end goal rather than short term hacks.
  • … so we get gritty and try again if something doesn’t work and, if it still doesn’t work, we try something different.
  • … so we make decisions that align with our shared goals.

6. We create collaboratively …

  • … so we ask for help when we need it.
  • … so we treat others they way they want to be treated.
  • … so we make sure to recognize each members’ contributions.
  • … so we say, “Yes, and..” rather than “Yeah, but…”

7. We are always performers; never critics …

  • … so we go high when others go low.
  • … so we focus on achieving our goals instead of beating others.
  • … so we don’t waste time being petty or small.
  • … so we lift others up rather than put them down.

8. We care more about results than approval …

  • … so we don’t do unnecessary work just to look busy or impressive.
  • … so we don’t say we know how to do something when we really don’t.
  • … so we are transparent about our losses as well as our wins.
  • … so we make all company metrics public for team members to see.
  • … so we bounce back quickly when rejected or disappointed.
  • … so we exceed even our own expectations.

9. We communicate clearly and directly …

  • … so we never gossip or pander.
  • … so we show respect to others.
  • … so we get to the point and don’t waste time.
  • … so we stand behind our convictions and values.

10. We take care of our family …

  • … so we are flexible and adapt to the needs of our employees.
  • … so we offer meaningful compensation, benefits and life experiences for our employees and their families.
  • … so we spend time with our employees’ family members and get to know them well.
  • … so we name HPS HQ offices after our employees’ children.

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