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What It Takes to Be Someone Others Want to Help

The best way to show up as a speaker is by being supportive, humble, and easy to work with.

9
minute read
Published on
September 2, 2024
At HEROIC, everyone belongs. In our safe creative space, speakers of all backgrounds and experience levels can grow—and be transformed.

When I joined the speaking industry more than 20 years ago, it often felt like many speakers were focused on showing off, attracting attention, and making themselves look impressive. 

‍

I went to different association meetings and checked out some speaking training programs. To my surprise, a lot of the people I met were opposing, competitive, and disapproving of new members—it seemed that to them, each new person only meant more competition.

‍

Instead of helping and supporting each other, many times speakers vied for attention and tried to prove what a big shot they were. 

‍

So I tried it too. 

‍

I puffed up my chest, started faking it, and did everything I could to make myself look more impressive. 

‍

But it always made me feel more insecure. 

‍

You see, the problem with marketing yourself as a big deal (when you’re not) is that eventually you’ll have to deliver on that promise. If you’re not all you hyped yourself up to be (and how could you be, you’re just starting out), then you’ve put yourself in a serious dilemma. 

‍

Perhaps you know the feeling. Deep down, you feel insecure because you know you can’t deliver on what you’re promoting. You secretly don’t even want to book gigs, because if you do, you’ll have to actually show up and impress people on stage. 

‍

When you do book gigs, you’re even more anxious before the event. And after, feelings of frustration and anger come pouring in. You look for someone to blame for your sub-par performance. You start to seek approval and confirmation that you are the big shot you talked yourself up to be. 

‍

It’s exhausting. And nine times out of ten, it doesn’t work. 

‍

It’s much easier to be completely honest with yourself and with others about what you bring to the table. 

‍

Why People Show Off 

‍

Competition is a huge part of our world—we root for our favorite sports teams, anxiously await the Olympics to see who takes home the gold, and are constantly looking for what (and who) is best. 

‍

If you’re playing basketball, whoever scores the most points wins. You could say the team that lost “deserved” to win, or was a “better” team, but at the end of the day, the scoreboard does the talking. The team that earns the most points wins—and that day, during that game, they were the better team.

‍

But in the artistic world, there’s really no way to compete. There’s no score card like in golf. No referees to make sure you’re staying on track. No points, no goals scored, no winners, no losers. 

‍

Sure, they have awards and recognitions like the Grammys and the Oscars, but who’s really deciding? There’s marketing, money, opinions, and popularity involved, which complicates things. Different people respond to different artists in different ways for different reasons. It’s impossible to objectively determine who is the best in a creative field. 

‍

And because it’s impossible to score creativity—and given that it’s entirely subjective—it’s easy to judge performers. Just like athletes, they have their good and bad days, their top and worst performances. 

‍

But you see, when you can’t tell who’s better, people tend to show off. 

‍

In the speaking world, it’s quite similar. There’s no way to definitively say one speaker is better than another. Speaking is a creative field, and you can’t put points on the board.

‍

So speakers get a little competitive. They start to put down others and show off in an attempt to make themselves look better. We see it in the form of criticism, unsolicited feedback, and arrogant, unsupportive comments. 

‍

It’s easy to criticize and judge. But, as artists, as performers, we must fight the temptation to judge, because it hurts our peers, our industry, and most certainly ourselves. 

‍

When we compete with, judge, and criticize other performers, we often stop taking risks or making big choices ourselves—because we fear people are doing the same to us. On the other hand, when we're supportive and generous with others, we're much more likely to be supportive and generous with ourselves.

‍

As with any creative endeavor where you can’t objectively assign points or choose a clear winner, worrying about who’s better is simply a vain attempt at satisfying your own need for approval. 

‍

Avoid Career-Ending Injuries 

‍

In almost any sport, a risky or dangerous play could cause you a career-ending injury. At any moment, an athlete could go from the top of their game to sitting on the bench for weeks or months as they recover.  

‍

In the speaking world, showing off can also cause dangerous problems for you and your speaking business. When you see getting gigs or crafting your speech as a competition between you and everyone else, frustration and anger quickly set in. 

‍

When another speaker lands a gig you felt you deserved, it will feel unfair, and you might be tempted to criticize and bad-mouth the other speaker, just to make yourself feel better. 

‍

This criticism and unfriendly behavior separates you from the very people who could help you. It limits your own personal growth and damages your reputation and creative abilities. When speakers start getting critical and competing with each other, it creates conflict, separation, and stagnated personal growth. 

‍

Looking back on my start in the speaking industry and seeing today’s current practices of showing off and jockeying for the best position, I now realize just how threatening it can be for a new speaker’s success. 

‍

The “fake it till you make it” idea—while popular—actually destroys any sense of belonging in the speaking community, makes it difficult (if not impossible) to get the help you need to improve, and creates a false sense of success that brings your progress to a standstill. 

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The training you need. The community you want. The future you dream of. It's all here.

The Secret to Speaking Success

‍

On your journey to speaking success, you decide whether you see the people around you as competition, or the supportive community you need to succeed. 

‍

After 21 years on the speaking circuit and 11 years helping speakers master their craft and build sustainable speaking businesses, I can tell you this:

‍

The speakers who are most successful are the ones who are easy to work with, humble, self-aware, and—most importantly—supportive of other speakers. 

‍

Cocky speakers almost always crash and burn. At best, their speaking careers plateau and they conform to mediocrity. 

‍

A speaker who’s easy to work with leaves a positive impression on everyone they meet. They focus on being helpful, not on being the best. They help event organizers (and their fellow speakers) by recommending other speakers for gigs. They focus on providing a transformative experience for their audiences. 

‍

They’re humble and self-aware. They know their strengths, and they know what they need to focus on to improve. They know the speech is never finished, that it can always be better, and they invest time every day to rehearse their delivery. They listen to other speakers and have an abundance mentality. 

‍

They support other speakers, because they know that another speaker’s success, in the end, actually increases their success as well. They’re generous. They build others up, rather than tear them down. 

‍

They know that one of their most valuable assets in the speaking world is their fellow speakers. 

‍

“Friends Get Friends Work”

‍

Succeeding in the speaking industry is much easier when you’re somebody others want to help. No one wants to help a cocky, arrogant, know-it-all. People will be much more willing to help you when you’re easy to work with and supportive of others. 

‍

When I was an actor, I was friends with Felicity Huffman. At the time, she was one of the most well-respected and well-liked actors in the industry. 

‍

I was an apprentice at the Williamstown Theatre Festival when I met Felicity. They sent me to help her memorize lines. After running her lines with her for a couple hours, she says, “Let’s go get some beers.” 

‍

So we walk down to the one bar in Williamstown, Massachusetts that everyone from the repertory theater likes to go to. 

‍

“I’ll go get a couple beers,” I say. 

‍

“No, I’ll get them,” she responds. 

‍

“I’ll get them, it’s fine,” I respond, only to encounter an even more determined reply. 

‍

“I’ll get them,” she insists. Then she says something I’ll never forget. 

‍

“There are two things you need to know about this industry. First, whoever’s working buys. 

‍

“Right now, I’m working here as an equity actor. And you’re an apprentice. So I’m getting paid, and you’re not. So I buy. When you’re out of school and you’re working, there will be a time when I’m not working and you will be, and you’ll buy. 

‍

“That’s the nature of acting and this industry. Sometimes you’re working, sometimes you’re not. Whoever’s working buys. And, friends get friends work.”

‍

And she walks away to get the beers.

‍

Speakers Get Speakers Work

‍

It wasn’t until many years later that Felicity’s phrase “friends get friends work” really sunk in. It’s true for the acting world, and it’s vital for the speaking world. 

‍

You see, if you don’t have speakers who recommend you, it’s very difficult to grow quickly—especially at the beginning of your speaking career. The more you support your fellow speakers and become a person others want to help, the more referrals you’ll earn. 

‍

The speaking industry is a referral-driven business. The top three ways event organizers select keynote speakers are all by referrals—seeing the speaker in person, recommendations from other event planners, or referrals from other people. 

‍

And the best way to earn referrals is to give them. 

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Greatness isn't just for the rare few. It's for you. Achieve your full creative and career potential at the most respected and effective educational institution for thought leaders.

Build a trusted network or inner circle of speakers you know, then refer them for gigs. Now, it might sound like a crazy idea. But it’s actually beneficial for everyone—you, your event planner, and your fellow speakers. 

‍

You see, the chances you’ll speak at an event two years in a row are slim to none. The event organizer needs a speaker for next year, and when you suggest a trusted speaker you know, you’re solidifying your relationship with both the event organizer and your speaker friend. 

‍

In return, your fellow speakers will do the same for you. 

‍

Don’t Show Off, Show Up 

‍

Both aspiring and well-established speakers would benefit tremendously by focusing on two things: their craft, and supporting other speakers.  

‍

The more you focus on your craft—developing your speech and improving your performance—the more confident you are. You’ll be better prepared, and you’ll have less need for approval. You’ll know what you’re there to do, and you’ll do what you plan on doing. 

‍

That’s what allows you to truly feel good about yourself, your speech, and your speaking business. 

‍

The more you focus on supporting your fellow speakers, the more they will want to help you as well. Show up for your fellow speakers by applauding rather than criticizing, by admiring rather than envying, by collaborating rather than competing. 

‍

To be successful in this, and any field, you need to be someone others want to help. 

‍

Ask yourself: What do I need to do to be someone others want to help? Then do it. You’ll find that when you become this type of speaker, people will go out of their way to help you achieve whatever goals you have. 

‍

As every speaker in the industry does their part to support and applaud their fellow speakers, rather than criticize and compete with them, the speaking industry will become much more welcoming, positive, and successful.  

‍

Changing the Nature of the Speaking Industry

‍

Here at HEROIC, we care deeply about driving the speaking industry towards a place where everyone, regardless of their background or level of experience, feels supported and empowered to do their best work and become the speaker they dream of being. 

‍

Feeling supported along every step of your speaking journey—from just starting out and making your way to sharing your message and achieving success—makes all the difference. 

‍

And it’s what makes HEROIC different. Here, everyone belongs. 

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“The thing that makes HEROIC so special is the love and that everybody belongs. There are no cliques, it's a safe environment to explore your ideas and to develop your craft and to grow personally, to have a transformational experience.”
Heather Hansen
CEO of Advocate to Win

In the speaking business, we can do more together than we can alone. Collaboration is essential for growth, and we don’t waste time being petty, small, or negative. 

‍

Here, there are no prima donnas and no hot shots—just speakers, authors, and leaders striving to achieve mastery, doing the deep work, and achieving success, one step at a time. 

‍

Because here’s the thing: if you think you're better than everybody else, I can promise you you’re wrong. You’re probably not as good as you think you are. A heavy dose of humility makes all the difference. 

‍

Maybe you’ve felt like everyone’s better than you, that you’re just not that great, and that you’ve got a really long way to go. Sure, everyone needs to work constantly on their craft and everyone can improve. But the truth is this: you’re probably better than you think you are. 

‍

The best way to grow is in a positive, supportive environment. As you do your part to support your fellow speakers and become someone others want to help, you’ll create just that. And you’ll find that improvement becomes easier and success comes faster, both for you and your fellow speakers.

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The Secret to Speaking Success

‍

On your journey to speaking success, you decide whether you see the people around you as competition, or the supportive community you need to succeed. 

‍

After 21 years on the speaking circuit and 11 years helping speakers master their craft and build sustainable speaking businesses, I can tell you this:

‍

The speakers who are most successful are the ones who are easy to work with, humble, self-aware, and—most importantly—supportive of other speakers. 

‍

Cocky speakers almost always crash and burn. At best, their speaking careers plateau and they conform to mediocrity. 

‍

A speaker who’s easy to work with leaves a positive impression on everyone they meet. They focus on being helpful, not on being the best. They help event organizers (and their fellow speakers) by recommending other speakers for gigs. They focus on providing a transformative experience for their audiences. 

‍

They’re humble and self-aware. They know their strengths, and they know what they need to focus on to improve. They know the speech is never finished, that it can always be better, and they invest time every day to rehearse their delivery. They listen to other speakers and have an abundance mentality. 

‍

They support other speakers, because they know that another speaker’s success, in the end, actually increases their success as well. They’re generous. They build others up, rather than tear them down. 

‍

They know that one of their most valuable assets in the speaking world is their fellow speakers. 

‍

“Friends Get Friends Work”

‍

Succeeding in the speaking industry is much easier when you’re somebody others want to help. No one wants to help a cocky, arrogant, know-it-all. People will be much more willing to help you when you’re easy to work with and supportive of others. 

‍

When I was an actor, I was friends with Felicity Huffman. At the time, she was one of the most well-respected and well-liked actors in the industry. 

‍

I was an apprentice at the Williamstown Theatre Festival when I met Felicity. They sent me to help her memorize lines. After running her lines with her for a couple hours, she says, “Let’s go get some beers.” 

‍

So we walk down to the one bar in Williamstown, Massachusetts that everyone from the repertory theater likes to go to. 

‍

“I’ll go get a couple beers,” I say. 

‍

“No, I’ll get them,” she responds. 

‍

“I’ll get them, it’s fine,” I respond, only to encounter an even more determined reply. 

‍

“I’ll get them,” she insists. Then she says something I’ll never forget. 

‍

“There are two things you need to know about this industry. First, whoever’s working buys. 

‍

“Right now, I’m working here as an equity actor. And you’re an apprentice. So I’m getting paid, and you’re not. So I buy. When you’re out of school and you’re working, there will be a time when I’m not working and you will be, and you’ll buy. 

‍

“That’s the nature of acting and this industry. Sometimes you’re working, sometimes you’re not. Whoever’s working buys. And, friends get friends work.”

‍

And she walks away to get the beers.

‍

Speakers Get Speakers Work

‍

It wasn’t until many years later that Felicity’s phrase “friends get friends work” really sunk in. It’s true for the acting world, and it’s vital for the speaking world. 

‍

You see, if you don’t have speakers who recommend you, it’s very difficult to grow quickly—especially at the beginning of your speaking career. The more you support your fellow speakers and become a person others want to help, the more referrals you’ll earn. 

‍

The speaking industry is a referral-driven business. The top three ways event organizers select keynote speakers are all by referrals—seeing the speaker in person, recommendations from other event planners, or referrals from other people. 

‍

And the best way to earn referrals is to give them. 

X Mark icon
Dont
Check mark icon
Do
The training you need. The community you want. The future you dream of. It's all here.

Build a trusted network or inner circle of speakers you know, then refer them for gigs. Now, it might sound like a crazy idea. But it’s actually beneficial for everyone—you, your event planner, and your fellow speakers. 

‍

You see, the chances you’ll speak at an event two years in a row are slim to none. The event organizer needs a speaker for next year, and when you suggest a trusted speaker you know, you’re solidifying your relationship with both the event organizer and your speaker friend. 

‍

In return, your fellow speakers will do the same for you. 

‍

Don’t Show Off, Show Up 

‍

Both aspiring and well-established speakers would benefit tremendously by focusing on two things: their craft, and supporting other speakers.  

‍

The more you focus on your craft—developing your speech and improving your performance—the more confident you are. You’ll be better prepared, and you’ll have less need for approval. You’ll know what you’re there to do, and you’ll do what you plan on doing. 

‍

That’s what allows you to truly feel good about yourself, your speech, and your speaking business. 

‍

The more you focus on supporting your fellow speakers, the more they will want to help you as well. Show up for your fellow speakers by applauding rather than criticizing, by admiring rather than envying, by collaborating rather than competing. 

‍

To be successful in this, and any field, you need to be someone others want to help. 

‍

Ask yourself: What do I need to do to be someone others want to help? Then do it. You’ll find that when you become this type of speaker, people will go out of their way to help you achieve whatever goals you have. 

‍

As every speaker in the industry does their part to support and applaud their fellow speakers, rather than criticize and compete with them, the speaking industry will become much more welcoming, positive, and successful.  

‍

Changing the Nature of the Speaking Industry

‍

Here at HEROIC, we care deeply about driving the speaking industry towards a place where everyone, regardless of their background or level of experience, feels supported and empowered to do their best work and become the speaker they dream of being. 

‍

Feeling supported along every step of your speaking journey—from just starting out and making your way to sharing your message and achieving success—makes all the difference. 

‍

And it’s what makes HEROIC different. Here, everyone belongs. 

X Mark icon
Don't
Check mark icon
Do
“The thing that makes HEROIC so special is the love and that everybody belongs. There are no cliques, it's a safe environment to explore your ideas and to develop your craft and to grow personally, to have a transformational experience.”
Heather Hansen
,
CEO of Advocate to Win

In the speaking business, we can do more together than we can alone. Collaboration is essential for growth, and we don’t waste time being petty, small, or negative. 

‍

Here, there are no prima donnas and no hot shots—just speakers, authors, and leaders striving to achieve mastery, doing the deep work, and achieving success, one step at a time. 

‍

Because here’s the thing: if you think you're better than everybody else, I can promise you you’re wrong. You’re probably not as good as you think you are. A heavy dose of humility makes all the difference. 

‍

Maybe you’ve felt like everyone’s better than you, that you’re just not that great, and that you’ve got a really long way to go. Sure, everyone needs to work constantly on their craft and everyone can improve. But the truth is this: you’re probably better than you think you are. 

‍

The best way to grow is in a positive, supportive environment. As you do your part to support your fellow speakers and become someone others want to help, you’ll create just that. And you’ll find that improvement becomes easier and success comes faster, both for you and your fellow speakers.

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