About HEROIC
What We Believe
We believe that a speech has the power to change the world and the people in it—including the speaker.
What We Do
HEROIC helps thought leaders with transformational ideas leverage their ideas and the power of performance to move audiences (and themselves) to think, feel, and act differently. HEROIC is a place of intense energy and creativity, built on a foundation of creative and intellectual excellence. With its longstanding commitments to community and integrity, HEROIC is the ideal laboratory for leaders to create signature intellectual property, prepare to give the greatest speeches of their lives, and write books that are revered and dog-eared.
Who We Do It For
- Professional speakers and soon-to-be professional speakers.
- Entrepreneurs who use speaking to build their brands and book more business.
- Mission-driven people who want to advance a cause or lead a movement.
- Executives who need to move people towards a big vision.
What We've Built
HEROIC is considered by many to be the preeminent keynote Speaker training company in the world. We're a small company with headquarters in Lambertville, NJ, and were founded by a husband and wife team.
About This Role
The Sr. Manager, Digital Marketing will lead the strategy and execution across various channels including but not limited to social media networks (primarily LinkedIn), our website, new content platform, and email marketing to deliver a persuasive and cohesive message to our audience. The person in this role will wear many hats, as a creative strategist with deep knowledge of digital marketing and an implementer, getting things done and managing others to do the same.
They will create and manage automated pipelines in Hubspot in collaboration with the sales team to analyze the viability of incoming leads and create nurturing campaigns that will elicit excitement and attract the kind of candidates we serve best. They will also be responsible for reporting the return on investment of their marketing campaigns in order to demonstrate the effectiveness of each campaign and the specific choices made.
Responsibilities
- Design, build and maintain/oversee our content platform and social media marketing.
- Oversee Marketing Operations, Graphic Design and Editorial team.
- Develop and execute email campaigns that use smart segmentation, messaging and A/B testing to meet our leads and conversion goals.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Drive engagement on social platforms including LinkedIn and Circle (community platform).
- Plan, execute, and measure conversion tests for all website goals.
- Identify and optimize conversion points and user funnels.
- Collaborate with team members to create landing pages and optimize user experience.
- Brainstorm, build, and implement new and creative growth strategies for our community across channels.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- Proven working experience in digital marketing.
- Experience effectively managing a team in a matrixed environment.
- Demonstrable experience leading and managing SEO/SEM, email and social media marketing, and relevant strategies.
- Knowledge of audience segmentation and experience creating and implementing digital campaigns that engage, inform, and motivate action specific for each segment.
- Experience in optimizing landing pages and sales funnels/journeys as well as A/B and multivariate testing.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Hubspot)
- Previous knowledge on how to capture, track, and measure marketing activities.
- Up-to-date with the latest trends and best practices in digital marketing and measurement.
Education & Qualifications
We don’t really care where you went to school or what level of education you’ve achieved. We care about who you are and how you show up in the world now. We have an intelligent and sophisticated group of people working together who share values and care deeply for each other.
What will make you HEROIC?
- Enjoying ownership of high-stakes initiatives.
- Taking well-informed risks, not shying away from them.
- Managing multiple priorities and meeting a deadline while maintaining an emphasis on detail and excellent follow-through.
- Taking direction and responding well to feedback while also having the confidence to improve company processes.
- Collaborating and working in support of other teammates, as well as working independently.
- Having an appreciation for drama on the stage or TV but a preference to avoid it on a day-to-day basis.
- A high degree of emotional intelligence and presence of mind is an absolute.
Working In A Learning Organization
We are an organization focused on growth through learning in action. We have big goals and we know that we’ll only achieve our goals if everyone at HEROIC believes that the future belongs to the learner. We expect excellence from ourselves and the people around us and we accomplish this by developing people, not just processes.
Technology
We’re a company that values and embraces technology; you must be comfortable learning and using modern processing and communication applications, like Google Suite, Hubspot, ClickUp, and Slack.
Salary
Salary for this position is in the range of $75,000 to $95,000, depending on experience level, plus health and retirement benefits that increase your total compensation well above your base salary.
Benefits? YES, We Have Loads of Those.
- 4 weeks PTO (+ official holidays). We love and respect brain breaks.
- Platinum health insurance plan. We share the premiums for you and your dependents, if you choose to enroll.
- 401k retirement plan with 4% match for qualified employees.
- Monthly cash allowance for your computer and phone.
- Paid for professional development opportunities.
Work Location and Travel
Primarily remote (presence required at events or meetings in Lambertville, NJ a few times per month).
What You Will Need to Apply
- Your resume.
- A cover letter.
- A 1 - 2 minute video introducing yourself. Tell us why you want this job. Please note that we aren’t expecting high production value, we just want to hear from you.
- Links to your public social media profiles. (If you don’t have these, just explain why in your cover letter.)
We can’t promise to interview everyone who applies for a position at HEROIC, but we promise to review every application that is submitted. We know how challenging the job hunting process can be and we respect all the effort you put in to land the job of your dreams. Maybe the job of your dreams is here at HEROIC.
